Basic Attention
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About Basic Attention
Basic Attention Token (BAT) is a cryptocurrency project created by the founder of JavaScript and co-founder of Mozilla Firefox, Brendan Eich.
The project is designed to revolutionize the digital advertising industry by creating a new token that can be exchanged between publishers, advertisers, and users on the Ethereum blockchain. The idea behind BAT is to create a new way for users to be rewarded for their attention. Instead of being bombarded with ads, users will be able to earn tokens for viewing ads or engaging with content.
These tokens can then be used to purchase goods and services or traded on exchanges. Advertisers will also benefit from BAT as they will be able to target their ads more effectively and receive more accurate data about user engagement. Publishers will also benefit from BAT as they will receive a share of the revenue generated from ad views.
Overall, Basic Attention Token aims to create a new system that rewards users for their attention while providing advertisers with better data and publishers with more revenue. This could potentially revolutionize the digital advertising industry by creating a fairer system that rewards all parties involved in the process.
